Pursuing a journey which combines a
creative career with an equally creative life.
My name is Elidh McDowall and I have 15 years of experience working internationally in graphic & website design.
I pursue a journey which combines a creative career with an equally creative life.. producing design-for-print and digital marketing projects for a variety of international companies & organisations located in the UK, New Zealand, Germany, Australia, Indonesia, Morocco and Portugal. I am always happy to consider projects which involve working on location
I am able to provide a range of creative services, including;
"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works." —Steve Jobs
Providing design solutions which bring together technological expertise with the knowledge of great visual communication.
In an interconnected world, it's more important than ever to have a great website.
By putting the user at the centre of the design and build process I can optimise the usability and usefulness of a website, creating an effective and efficient tool for your business. I specialise in creating responsive web design that adjusts gracefully to fit on desktop, tablet, and smartphone browsers.
It’s key for any brand to be inspirationally active within the conversation happening online among your audience.
I work with businesses to help connect them to their audience via this conversation happening on social media, creating content that excites, engages educates your target audience on your key product or service benefits.
SEO and social media go together hand in hand, which makes it crucial that your brand has a visible and effective search presence.
A combination of webpage content auditing and strategic approach to social media campaigns will raise your ranking, ultimately bringing increased traffic and conversions, & I offer can tailored combination of these elements for your business.
Successful graphic design conveys information and communicates ideas; the message must be clear. Whether a poster, brochure, logo, or website — the design should emphasise the message.
My creative process to concept, design & development will enhance your ability to connect with your audience and reach your business goals.
With other content capturing your audience's attention in an already crowded marketplace, how are you going to stand out?
Copy is central to any successful campaign, and it is crucial to ensure your text hooks the audience in and drives them to purchase. I can provide copywriting assistance in website body text, campaign messaging, email & social media marketing.
Perhaps you already have a creative concept which needs tidying up, or a design idea which needs to transpire?
I have in-depth experience in producing files for design-for-print, and cross-platform graphics for websites, e-marketing and other digital media. It is essential to have constant visual communication across all your various print and digital platforms for effective branding.
A few kind words from previous clients and colleagues who recommend my creative design services...
"Elidh has a proactive approach to projects, with which she repeatedly delivers results with speed, accuracy and great quality. Her organizational skills and quality of work is outstanding, and her strong ability to work both independently and in project teams has garnered the respect of everyone around her. She has the ability to work with competing deadlines and priorities, and still be pleasant and fun to work with. Elidh is simply a very nice person with a good work ethic that has made working with her a pleasure. I highly recommend her to any organization looking for a creative, talented, hard-working Graphic & Digital Designer.”
Ralf Schira, Vice President Marketing, IBA Dosimetry, Germany
"...Elidh has taken our image to a new level. Elidh is a delight to work with. She is flexible and has a special knack for getting the best out of suggestions and comments about design projects. This sensitivity and rapport is something to be treasured."
Jonathan Milne, Managing Director, TLC, New Zealand
"Elidh is professional, passionate and solution orientated. Her understanding for creative work and her management skills resulted in a very smooth project lifecycle and a fantastic working relationship. I really enjoyed working with Elidh”
Katharina Metzger, Digital Producer, Catch Digital, London, UK
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If you have any questions about my work & design services, or you would like to have a chat about your project ideas please don't hesitate to contact me.
I am available to work both remotely or on location.